A AUDI PRECISAVA COMUNICAR UM PRODUTO QUE POUCAS PESSOAS CONHECEM: SUA COLEÇÃO DE VESTUÁRIO. COMO FAZER COM QUE NOSSO EDITORIAL CHAMASSE A ATENÇÃO EM MEIO A TANTOS OUTROS EDITORIAIS DE MODA? TODA MARCA PROCURA MODELOS QUE REPRESENTEM SUA ESSÊNCIA. E JÁ QUE SEGURANÇA ESTÁ NO DNA DA MARCA, TRANSFORMAMOS NOSSOS CRASH TEST DUMMIES EM FASHION TEST DUMMIES, USANDO OS BONECOS COMO MODELOS.
Audi needed to promote a product that few people are familiar: Audi Clothing. How to make our editorial stand out among so many other fashion editorials? Every brand looks for models that represent its core values. And since safety is in the brand's DNA, we transformed our crash test dummies into Fashion Test Dummies, using the dolls as models.
Audi needed to promote a product that few people are familiar: Audi Clothing. How to make our editorial stand out among so many other fashion editorials? Every brand looks for models that represent its core values. And since safety is in the brand's DNA, we transformed our crash test dummies into Fashion Test Dummies, using the dolls as models.
