Em 2020, a SumUp resolveu repaginar seu guia de marca e tudo começou com o conceito do toque. Toque é uma maneira não verbal de mostrar cooperação – valor fundamental para a marca – e conexão entre os donos de maquininhas com a SumUp.
A linguagem criada tem origem de aspectos existentes na marca: o logotipo e os produtos, onde as formas geométricas são predominantes.
In 2020, SumUp decided to revamp its brand guide and it all started with the concept of touch. Touch is a non-verbal way of showing cooperation – a core value for the company – and the connection between card reader owners and SumUp. The new visuals came from the brand's known features: its logo and products, where geometric shapes are predominant.
A linguagem criada tem origem de aspectos existentes na marca: o logotipo e os produtos, onde as formas geométricas são predominantes.
In 2020, SumUp decided to revamp its brand guide and it all started with the concept of touch. Touch is a non-verbal way of showing cooperation – a core value for the company – and the connection between card reader owners and SumUp. The new visuals came from the brand's known features: its logo and products, where geometric shapes are predominant.
